$0.86
640 in stock
Sold by the ounce – $0.86/oz
Refill • Reuse • Reimagine Clean for Pets
Give your pets a safer clean with Pure Paws Pet Shampoo by Rustic Strength — a plant-based, pH-balanced shampoo made without dyes, sulfates, or synthetic fragrances. This gentle formula removes dirt, oils, and odors without drying or irritating the skin. It’s biodegradable, refillable, and safe for both dogs and cats (when unscented or lightly scented with pet-safe oils).
Non-toxic & hypoallergenic
PH-balanced for dogs and cats
Removes dirt and odor without harsh chemicals
No sulfates, parabens, dyes, phthalates, silicones, or artificial fragrance
Septic-safe & greywater-safe
Crafted in small batches in the Ozarks, USA
| Ingredient | Purpose | Source |
|---|---|---|
| Charcoal-Filtered Deionized Water | Purified base | USA (filtered on-site) |
| Cocamidopropyl Hydroxysultaine | Mild coconut-based foaming agent | Derived from coconut oil |
| Sodium C14-16 Olefin Sulfonate | Gentle cleanser (removes oils/dirt) | Derived from coconut & palm oils |
| Vegetable Glycerin | Moisturizer, prevents drying | Non-GMO soy or palm (USA) |
| Coco-Glucoside | Mild surfactant for lather | Coconut oil + sugar (plant-based) |
| Caprylyl/Capryl Glucoside | Non-ionic cleanser | Corn & coconut derived |
| Polysorbate 20 | Emulsifier (blends ingredients evenly) | Coconut-derived (USA) |
| Sodium Chloride | Thickener (sea salt) | Natural mineral source (USA) |
| Sodium Benzoate | Natural preservative | Food-grade, USA |
| Potassium Sorbate | Natural preservative | Food-grade, USA |
| Phenoxyethanol | Gentle, non-formaldehyde preservative | EcoCert approved, USA |
| Caprylyl Glycol | Humectant and skin conditioner | Coconut-derived |
| Citric Acid | Balances pH | Fermented citrus (USA) |
🧼 Fragrance-Free by default. Optional scenting available with pet-safe essential oils (see below).
Choose from diluted, pet-safe essential oils for a light, fresh scent:
Lavender – calming, gentle
Lemongrass – fresh & deodorizing
Blood Orange – uplifting & cheerful
Peppermint – odor-neutralizing (dogs only, use with care for cats)
Eucalyptus – clarifying (for dogs only)
Tea Tree – antifungal (for dogs only and in very low concentrations)
🛑 We’ll help you choose the safest option based on your pet’s age, species, and sensitivities.
| Brand & Product | 8oz Price | Refillable? | Pet-Safe Scenting? | Notes |
|---|---|---|---|---|
| Local Fill – Pure Paws | $6.88 | ✅ Yes | ✅ Yes | Custom-scentable, refillable, and made with transparent plant-based ingredients. |
| Burt’s Bees Oatmeal Dog Shampoo (Walmart) | $6.22 | ❌ No | 🚫 No | Contains synthetic fragrance. Plastic packaging. |
| TropiClean Gentle Coconut (Chewy) | $7.59 | ❌ No | 🚫 No | Contains fragrance and colorants. |
| Earthbath Natural Pet Shampoo (Amazon) | $9.99 | ❌ No | 🚫 No | Premium price, includes synthetic preservatives. |
📦 Even with local delivery up to 1 mile ($1/mile), we’re still the better value — cleaner, refillable, and locally delivered.
Brush your pet’s coat to remove debris
Wet with lukewarm water
Apply 1–2 oz depending on size and coat
Massage into a rich lather
Rinse thoroughly
Towel dry and reward with belly rubs 🐾
Bring your own clean container or purchase an amber glass bottle (8oz, 16oz, or 32oz)
Refill in-store or use our jar swap delivery program
$1 per mile delivery fee within 15 miles
Clean Ingredients. Happy Pets. Less Waste.
Now available at RefillDanville.com or in-store at Local Fill.
A simple swap that’s better for your routine and the planet—less plastic, less waste.
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